Text copied to clipboard!
Title
Text copied to clipboard!Digital Marketing Manager
Description
Text copied to clipboard!
We are looking for a highly skilled and experienced Digital Marketing Manager to lead our online marketing efforts. This role is ideal for someone who is passionate about digital trends, data-driven strategies, and delivering measurable results. As a Digital Marketing Manager, you will be responsible for developing, implementing, and managing marketing campaigns that promote our company and its products or services. You will play a major role in enhancing brand awareness within the digital space as well as driving website traffic and acquiring leads/customers.
The ideal candidate will have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution. Digital Marketing Managers will work with the marketing team, supporting teams (such as programmers), and vendors to launch campaigns on time and on budget.
Key areas of focus include SEO/SEM, email marketing, social media, content marketing, paid advertising, and analytics. You will be expected to stay up-to-date with the latest digital marketing trends and best practices, and continuously optimize campaigns to improve performance.
This position requires excellent communication skills, a strategic mindset, and the ability to manage multiple projects simultaneously. You should be comfortable working in a fast-paced environment and collaborating with cross-functional teams to achieve business goals.
If you are a creative thinker with a passion for digital marketing and a proven track record of success, we encourage you to apply.
Responsibilities
Text copied to clipboard!- Develop and execute digital marketing strategies across all channels
- Manage SEO/SEM, email, social media, and display advertising campaigns
- Measure and report performance of all digital marketing campaigns
- Identify trends and insights to optimize spend and performance
- Collaborate with internal teams to create landing pages and optimize user experience
- Utilize strong analytical ability to evaluate end-to-end customer experience
- Plan, execute, and measure experiments and conversion tests
- Brainstorm new and creative growth strategies
- Manage the digital marketing budget and ensure ROI
- Stay up-to-date with the latest digital marketing trends and technologies
Requirements
Text copied to clipboard!- Proven working experience in digital marketing
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate
- Experience in optimizing landing pages and user funnels
- Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
- Working knowledge of ad serving tools (e.g., DART, Atlas)
- Experience in setting up and optimizing Google Adwords campaigns
- Strong analytical skills and data-driven thinking
- Up-to-date with the latest trends and best practices in online marketing and measurement
- BS/MS degree in marketing or a related field
Potential interview questions
Text copied to clipboard!- Can you describe a successful digital marketing campaign you managed?
- What tools and platforms do you use for digital marketing analytics?
- How do you stay current with digital marketing trends?
- What is your experience with SEO and SEM?
- How do you measure the ROI of a digital marketing campaign?
- Have you managed a digital marketing budget before?
- What strategies do you use to increase website traffic?
- How do you approach A/B testing and conversion optimization?
- What role does content marketing play in your strategy?
- Can you describe your experience with social media advertising?
